Top Beauty Retail Apps on Android in Belgium: Q3 2024 Performance

In the third quarter of 2024, the beauty retail app landscape on Android in Belgium showcased interesting trends in downloads and active users. Here's a closer look at the performance of the top five apps in this category, based on data provided by Sensor Tower.

ICI PARIS XL – Beauty saw a varied trend in weekly downloads, beginning with 1.6K downloads and reaching a low of 794 in late August before rising again to 1.5K by the end of September. The app maintained a fairly stable number of weekly active users, starting at 6.2K and ending the quarter slightly higher at 6.4K.

The RITUALS - Cosmetics app experienced a significant increase in weekly downloads, peaking at 2.4K in early September after a steady rise throughout August. This growth was mirrored in its active user base, which climbed from 2.7K to over 5K during the same period, before settling at just above 4K by the end of the quarter.

Notino: perfumes and cosmetics had a modest start with 858 downloads, which dipped in the following weeks but saw a resurgence in late September, hitting 939 downloads. Its active user count followed a similar pattern, starting at 4.1K, dipping mid-quarter, and then rising to 4.4K by the end of September.

Douglas – Parfüm & Kosmetik maintained a consistent download rate, hovering around 300 downloads weekly, with slight increases towards the end of September. Active users showed a consistent presence, starting at 2.4K and ending slightly lower at 2.3K.

Finally, Mein dm had a steady download trend, with a notable spike to 442 downloads in early September. The active user base grew from 3K to a peak of 3.6K at the start of September, before stabilizing at around 3.1K by the end of the quarter.

For more detailed insights and data on these apps, visit Sensor Tower.